Guests immersed themselves in the viewing experience surrounded by light sculptures created by South Korean designer Gyuhan Lee, inspired by the Horsebit motif and traditional hanji paper making. A film by British photographer and filmmaker Bolade Banjo documenting the history of the Horsebit through historical photos and modern footage was shown in the cinema room. A theatrical dining area with a surrealist table made by American sculptor Pitterpatter and a collection of exotic creatures by Canadian digital artist Blatant Space were featured in the main exhibition space. A bedroom space displayed a visually arresting image by American photographer Charlie Engman, which was accompanied by the historical artwork Bedroom Ensemble II by Swiss artist Sylvie Fleury. Anna Franceschini, an Italian visual artist, curated a cabinet of curiosities containing relics from the Gucci archives. Russian architect and multimedia artist Harry Nuriev of Crosby Studios created a conceptual patio integrating the Horsebit in furniture design within the courtyard of Spazio Maiocchi. The ten artists give an abstract and innovative take of the ageless Horsebit logo, whose methods range from applied to digital arts. The exhibition featured a collection of sensory and quasi-domestic environments inhabited with specifically commissioned artworks. ![]() Gucci Horsebeat Society reimagines the legacy of the country club in a contemporary context imbued with creative counterculture by delving into the equestrian roots of the Horsebit. It has been interpreted in numerous hardware and themes across accessories, jewelry, and ready-to-wear over the past seven decades, illustrating the brand’s evolution. The Horsebit, designed by Aldo Gucci in 1953 as a loafer embellishment, has since become a universal Gucci icon, symbolizing the community embodied by the brand. ![]() The space showcased a multi-disciplinary experience, with performances by Spanish artist and choreographer Candela Capitán, as well as DJ sets by the renowned Parisian electronic music label Ed Banger. ![]() Alessio Ascari, the creative director and curator of Spazio Maiocchi in Milan, curated the exhibition. The immersive event features installations by ten international artists, designers, and creatives, providing a transforming examination of the Horsebit Loafer‘s symbolism via fashion, art, and audio-visual aspects. Italian house GUCCI presented its Spring Summer 2024 Men’s Collection, that commemorates the 70th anniversary of the iconic Gucci Horsebit Loafer, with Gucci Horsebeat Society event, during the ongoing Milan Fashion Week.
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